Branding: Superpower Africa Fund

When multi award winning energy access innovator and dear friend Dr Sam Duby invited me to support on the communications for their new ‘Rural Futures Fund’ – a pioneering way to serve growing African businesses and the planet – I jumped at the chance.

But first, we needed to look at the name. We needed something that captured the bold and beautiful vision for Africa, her people, her land, and her businesses.

 

And so, Superpower Africa Fund was born.

I worked with Sam, his whole team, managed the design process and stakeholder engagement, as well as setting out a bold tone, language and visual identity that sets apart Superpower Africa Fund from anything else out there.

The result? Well, judge for yourself: Superpower Africa Fund