Embrace Life

01 Jan 2020

When you think of a seatbelt ad, what comes to mind?

This is possibly my favourite ad of all times, and one I use in my Marketing and Open Leadership course as a prime example of Symbiotic Communications – not pandering to fear-mongering messages that paralyse us with fear, but sharing a powerful message that appeals to our hearts as well as our heads.

Sarah Alexander/Daniel Cox/Sussex Safer Roads Partnership