With HH Dalai Lama to help spread a message of love and forgiveness…

With HH Dalai Lama to help spread a message of love and forgiveness...

It was my job to design and implement the PR for a global event on love and forgiveness, co-hosted by HH Dalai Lama and the local Sikh community, at the Golden Temple in Amritsar. The role involved setting up all the interviews for HH Dalai Lama, briefing him (probably the most futile thing I have done since trying to master the cello aged 11), and leading this fine bunch of people around the Golden Temple for a media tour. We were all asked to remove our shoes and socks; the floor was soaking from people bathing in holy water; and the media were shoving, pushing and slipping to get the best shot. Love and forgiveness were required.