With Gallup to spread messages of post truth

This was perhaps the most sensitive and politically charged work I’ve ever been involved in. The Gallup Organization’s Poll of the Muslim World was the world’s largest ever social research project, aiming to bring to light what the world’s Muslims really feel about social issues - rather than us imposing beliefs on them. The ground-breaking research and global media coverage, released not long after the 7/7 bombings, busted the myth that being both British (or French, or German) and Muslim were opposing ideas. I led the media strategy, working closely with the researchers and leadership in Gallup’s team to help ensure the media covered the research accurately. Gallup kindly said ‘We have worked with many agencies in the past, but none has been as strong as Global Tolerance.’